INTERNAL MARKETING IN A NUTSHELL
You may ask, what exactly IS internal marketing and how can it help my company grow and succeed? According to the experts at TechTarget’sWhatis.com page, Internal Marketing can be described as:
“The promotion of a company’s objectives, products and services to employees within the organization. The purpose is to increase employee engagement with the company’s goals and fostering brand advocacy.”
INTERNAL MARKETING IS ABOUT CONTINUED, CONSISTENT MESSAGING
When your company was first started, a lot of planning went into developing a brand, a mission and a value proposition; how was this company going to be introduced to the market, to your customers? What was the company’s overall purpose?
Was it the emerging company’s goal to offer the highest quality product or service at the lowest price available? Was your company offering something that no other company could? Were those products and/or services going to enhance or change a buyer’s life? Did the new company offer a unique perspective or message?
If, as an employee, you know the answers to the above questions, then you have been delivered of the right message. You have been trusted with being an advocate of your company and you should feel comfortable with that. That comfort, along with product knowledge, makes is easy for you to sell your brand and communicate those key messages to your customers. Your customers will feel that comfort and will be more likely to buy from you, time and again.
INTERNAL MARKETING IS ALSO ABOUT CREATING ADVOCATES FOR YOUR COMPANY, FROM WITHIN
Internal marketing includes tactics that will earn employee trust and enthusiasm about your brand. When employees believe strongly in the products they sell, they are more likely to be enthused and that enthusiasm is communicated to their customers. They have become company ambassadors.
KEY COMPONENTS OF AN INTERNAL MARKETING STRATEGY TO BUILD ENTHUSIASM INCLUDE:
- Education on the company’s products and services
- Positive workplace culture
- Professional development opportunities
- Cross-department collaboration
- Emphasis on teamwork
- Effective internal communication
- Recognition and awards programs
HOW TO BUILD AN EFFECTIVE INTERNAL COMMUNICATION PLAN?
Some company leaders fail to understand the role an effective internal communication plan plays in reaching business goals. Poor communication in the workplace can increase employee frustration and create lack of participation towards reaching those goals.
Building a communication plan as part of your internal marketing strategy can be implemented in these ways, among others:
- Setting regularly scheduled team meetings (in person or virtual)
- Creating a break room bulletin board
- Publishing a company newsletter
- Creating and monitoring a social media group page
- Providing branded clothing, i.e. shirts and jackets with embroidered logos
- Setting top down communication strategy with a company organizational chart
You can find other insights into communication plans as part of your Internal Marketing strategy here, with SproutSocial, specialists in media and business solutions.
WHERE DOES AWARDING YOU COME IN AS PART OF YOUR INTERNAL MARKETING STRATEGY?
If you want to boost staff engagement and encourage brand advocacy, rewarding your employees on a regular basis is part of an effective strategy
We can recommend a variety of corporate recognition awards to help demonstrate your company’s mission and or vision, and to help you celebrate employee and/or team accomplishments and milestones.
When these awards programs become a part of your workplace culture, and as recipients are celebrated through your team meetings and on staff bulletins and on your social media group pages, it all becomes a part of your company story and enhances your brand internally.
Our own team can help you choose the perfect awards to fit your company brand and culture. You can call us directly at 800-753-3384 or email us at firstname.lastname@example.org. We look forward to helping you and your team!